Main Street Momentum Tour
Campaign, Social
Campaign, Social
Client:
Clover
After COVID-19 brought the world to a halt in 2020, Clover was looking to re-energize local banks and small businesses with a positive, empowering campaign celebrating the passion and connection of local economies. Because Clover is backed by Fiserv, a strong and stable financial partner, the brand was able to reinforce their commitment to merchant recovery by providing the tools and technologies that enable online ordering, contactless payments and other business-critical operations.
The Main Street Momentum Tour traveled to 25 cities over the Summer of 2021 to connect with merchants and banks, creating content for social channels and raising awareness for small business recovery post-pandemic.
—Creative Direction
—Strategy
—Concept
After COVID-19 brought the world to a halt in 2020, Clover was looking to re-energize local banks and small businesses with a positive, empowering campaign celebrating the passion and connection of local economies. Because Clover is backed by Fiserv, a strong and stable financial partner, the brand was able to reinforce their commitment to merchant recovery by providing the tools and technologies that enable online ordering, contactless payments and other business-critical operations.
The Main Street Momentum Tour traveled to 25 cities over the Summer of 2021 to connect with merchants and banks, creating content for social channels and raising awareness for small business recovery post-pandemic.
—Creative Direction
—Strategy
—Concept
