• Rennsport Reunion VII

Experiential, Digital, Social

Experiential, Digital, Social

Client:

Porsche

Until you’ve been, you’ll never know what it’s like when the world’s largest gathering of Porsche race cars and drivers meet. It’s a time when new and longtime Porsche enthusiasts, owners, and collectors stand shoulder to shoulder with renowned drivers and legendary engineers. A place where new vehicle reveals and some of the rarest Porsche models ever made are found just steps away from exciting racing action, esports, fan zones, and meet and greets with living icons.

It’s part motorsport, part car show, and part family reunion—and it all adds up to an unmissable weekend of celebration for fans of all ages.

—Creative Direction
—Design
—UX

Until you’ve been, you’ll never know what it’s like when the world’s largest gathering of Porsche race cars and drivers meet. It’s a time when new and longtime Porsche enthusiasts, owners, and collectors stand shoulder to shoulder with renowned drivers and legendary engineers. A place where new vehicle reveals and some of the rarest Porsche models ever made are found just steps away from exciting racing action, esports, fan zones, and meet and greets with living icons.

It’s part motorsport, part car show, and part family reunion—and it all adds up to an unmissable weekend of celebration for fans of all ages.

—Creative Direction
—Design
—UX