Stranger Things
Campaign, Digital, E-Commerce
Campaign, Digital, E-Commerce
Client:
Coca-Cola
Season 2 of Stranger Things featured New Coke in product placements throughout the season, giving new relevance and cultural context to a bygone product from the 80s. For many younger viewers unfamiliar with New Coke (or it's historic flop), this was a chance for Coca-Cola to take playful ownership of the moment, creating a range of unique merch and limited-run product bundles offered exclusively online.
At the center of this creative effort was an exciting challenge—How to combine 80’s nostalgia, the gone but not forgotten New Coke brand, and Stranger Things’ unique take on horror kitsch into a contemporary, intuitive and effective e-commerce experience. Our approach was to come up with a distinct creative expression, inspired by early programming language and visual cues like ASCII art.
—Creative Direction
—Strategy
—Concept
—UX
Season 2 of Stranger Things featured New Coke in product placements throughout the season, giving new relevance and cultural context to a bygone product from the 80s. For many younger viewers unfamiliar with New Coke (or it's historic flop), this was a chance for Coca-Cola to take playful ownership of the moment, creating a range of unique merch and limited-run product bundles offered exclusively online.
At the center of this creative effort was an exciting challenge—How to combine 80’s nostalgia, the gone but not forgotten New Coke brand, and Stranger Things’ unique take on horror kitsch into a contemporary, intuitive and effective e-commerce experience. Our approach was to come up with a distinct creative expression, inspired by early programming language and visual cues like ASCII art.
—Creative Direction
—Strategy
—Concept
—UX
